Author Archives: Allyn Cutts

Investing in Best Practices

It’s expensive to be a maverick. It takes time, energy and resources to learn what works and what doesn’t. It’s much more cost effective and less frustrating to find out what other successful people have done and do what they do.

It’s not as adventurous and maybe not as interesting, but it sure cuts down on frustration, wasted initiatives and outright failures.

Over the last year, I’ve invested in a number of what I would have previously called expensive programs. These are home-study courses about marketing and business practices. I say “previously,” because they weren’t just $200 or $300 dollar programs, but rather $1,000 or more.

I don’t consider them particularly expensive now, because they’ve made me and saved me several times more than they cost-in some cases hundreds of times more.

Another thing that helped me realize how inexpensive these courses were was comparing them to the cost of a college course. A college course can easily run two or three times the price of these programs.

I’m not one to follow just one person. I’m not a “Guru Groupie” nor do I encourage that. But I’m more than willing to learn from the masters. When I see successful people doing things that work, I’m willing to shed my maverick skin, listen to what they have to say and follow the practices they teach.

And speaking of “Big Box” launches, out of all the programs I’ve bought and/or reviewed in the last’ months, the hands-down, no-question, best investment of all was Jeff Walker’s Product Launch Formula. Jeff has been involved in several million-dollar launches as well as many others that generated hundreds of thousands of dollars. In PLF, he’s codified what he’s done for himself and many others so that you can duplicate his success.

If you plan to launch a product or service with the potential of anything over a couple thousand dollars, you should definitely order Jeff’s program and learn how to make your launch ten, twenty or even a hundred times more successful. It’s really that good.

Action Point It’s possible the above-mentioned programs are not appropriate for you. But there are many that are. There’s no need to re-invent the wheel. There’s no need to do research that’s already been done. And you certainly don’t need to go it alone.

Figure out what you need to learn and learn it from the masters. It doesn’t cost, it pays. I love what Benjamin Franklin said: “If a man empties his purse in his head, no one can take it away from him. An investment in knowledge always pays the best interest.

Michael Angier is founder and CIO (Chief Inspiration Officer) of SuccessNet–a support network helping people and businesses grow and prosper. Get their free Resource Book ($27 value) of products, services and tools for running your business more effectively. And most of the over 150 resources are FREE to access and use.

Adventures in the Leaves

The other day, my wife Dawn and I did what many fall tourists in New England do. We took a leisurely drive around Vermont and watched the chlorophyll drain out of the leaves. The reds, yellows and oranges in early October are truly something to behold, and we enjoyed ourselves immensely: talking, laughing and oohing and aahing our way around a good section of what we call the “Northeast Kingdom.”

If you flattened out all the hills and mountains, Vermont would be a fairly good-sized state. But since it’s hardly flat, it ranks down with the smallest of the fifty. Nonetheless, there are myriad back roads-roads that are easy to find, but not always so easy to find your way out of. Now I have a fairly keen sense of direction, and I almost always knew-at least roughly-where we were. Regardless, there were a number of times that our exact location was unknown until we emerged onto a road or scene that was more familiar. It was fun.

It occurred to me that in life, even though it’s important to a plan as to where we’re going and equally important to have a sense of where we are, if we know exactly where we’re going, and precisely what’s going to happen, there’s no drama-no adventure.

In our trek around the highways and bi-ways of northern Vermont, we were willing to be a little lost because it added to the wonder of the experience. The objective was clear, but the plan was flexible. In other words, “set your goals in concrete and your plans in sand.”

I fear that too many people-myself included-have our lives so well scheduled and so tightly controlled, that we forsake some of the spontaneous things that could add more spice, adventure and enjoyment. As I look back over my life, many of the things I labeled catastrophes turned out to be the proverbial blessing in disguise. Many of the things I initially looked upon as detours and delays added immeasurable quality to the journey.

I’m reminded of the story of the man who was discouraged and prayed that life would be easier and that he could win in every endeavor. One day, he was visited by an angel and his prayers were answered. Everything he touched turned to gold. No matter what he tried, it worked. Everything he wanted, he received-with no struggle and no fear of the end result. But, alas, he found himself miserable. Life was too predictable-like watching a taped football game to which you already know the outcome, it lacks excitement.

In a short while, the man prayed again-this time to be relieved of his wish. A second time he was visited by the angel, and the man said he would rather go to hell than continue with this “curse.” The angel replied, “My son, hell is where you’ve been since we were last together.”

We need to welcome the challenges and unknowns that come our way. They’re what make us stronger and build our character. They are what provide the drama-the comedies and the tragedies-of our lives.

Michael Angier is founder and CIO (Chief Inspiration Officer) of and helps people and businesses grow and prosper. By being a Diamond Club Member of SuccessNet you can expect to reach new heights of achievement by creating the support structure you need to accomplish your objectives. SuccessNet Diamonds