Author Archives: David Anttony

Cause Marketing – A New Solution – Buy1GIVE1 (Buy One Give One)

Buy One Give One (BOGO) is the home of transaction-based giving.

STOP. Take a breath. And imagine you were part of a world where every transaction made a key difference.

Imagine, for example, you purchased a TV, and automatically a cataract-blind person received the gift of sight. Automatically. Or imagine if today you bought a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Again automatically.

It’s all happening right now. Already Buy1GIVE1 (BOGO/B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.

It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.

That’s because in the Buy1GIVE1 world, every single transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything in between) gives forward in a well-defined, resonant and measurable way.

Nowadays, when both corporations and charities have seen a decrease in gains and contributions, cause-related marketing appears to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a merchandise to sell and a charity with a cause to advance. Unlike “corporate philanthropy,” which merely involves a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and thus, profits), and the charity (by giving donations and calling attention to the cause.)

You buy a book, a tree is planted. You dine out, a child is fed. Buy One Give One – simple. The list is endless and the giving simply happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transactional giving.

In Buy1GIVE1, they made sure that in many cases, the consumers are not only involved in CSR initiatives on a daily basis. Buy1-Give1 gives solutions to that and it does it every second, every day and in every way.

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The Magic Of Tithing

Chronicle of Tithing

The origins of tithing can be found in the Bible, yet many Christians and non-Christians alike, practice some form of tithing today.

Tithe is a traditionally a Christian term that means to contribute one tenth of your income to charity or to your Church as a form of Chrch giving. However it has similarities with practices in other religious cultures. In Islam it is called ‘Zakat’. In India the Sikh religion also provides for such practice called ‘Dasvandh’ meaning one-tenth part of income to be devoted for religious purposes. Tenth Master Guru Gobind Singh started this practice. In Classical Indian society the Upanisads and the Bhagavadgita commend ‘true alms’ given with a sense of duty in a fit place and at a fit time to a deserving person from whom one expects nothing in return.

The word tithe derives from the Hebrew word ‘asair’, which means to donate one-tenth portion of something, mostly a person’s earnings. Nowadays tithes or tithing is optional and is given in cash. Still, in some European countries church can demand tithing and thus make it enforceable by law.

Denmark is an example where members of the Church of Denmark pay a church tax, which varies between municipalities. The tax is generally around 1% of the taxable income. And in Finland members of state churches pay a church tax of between 1% and 2.25% of income and the Church taxes are integrated into the common national taxation system.

However the practice of regular tithes was not established until after Exodus. Tithes were common throughout the ancient Near East, as well as in later Lydia, Arabia, and Carthage.

The Hebrew practice of giving tithes was mentioned in the Bible, beginning with the gift from Abraham to the Canaanite king and priest Melchizedek (Genesis–:20). Tithes were also given in ancient Lydia, Arabia and Carthage. Tithes were adopted by the early Christian church, being mentioned in councils at Tours in 567 and at Macon in 585. They were formally recognised under Pope Adrian I in 787.

Tithing in certain Christian churches is a disputed issue as it deals with an Old Testament process to a New Testament institution (the Church). There is no proof in the New Testament that tithing can be applied to Christians. In fact, it was obligatory only on those Jews who were living in the Promised Land to pay the tithe according to the Old Testament, as it was in reality a form of income tax required to support not just the government of the Israel of the Old Testament, but also its religious institutions and priests.

Present day Tithing

In spite of its origins in the Bible and olden day Christianity, nowadays it is a perfect way to give every time you get something. Giving EVERY time you get things is such a perfectly beautiful form of giving as it allows the giver to feel in fullness something indescribably powerful – more on that afterwards.

Let us have a little more of history. Malachi 3:10 is the section of the Bible that Christians hold in importance when they deliberate on tithing. Many Christians do tithe to their church as they feel that they are duty bound to do as per the rules of the Bible. Many Churches have all throughout maintained that their members should tithe to the church to help it conduct its activities. The core of giving is its voluntary nature and its delightful experience, without which it does not get its ideal effect – if in fact you are hoping to create an ideal effect by giving.

Controversy about Tithing

Tithing has often been a controversial subject.The question of should a Christian pay tithe is often raised in many Christian circles.

In an article in Wall Street Journal regarding tithing named ‘The Backlash Against Tithing’, Suzanne Sataline says, ‘As Churches push donations, congregants balk; ‘that’s not the way God works’.’

Unfortunately, the potent mix of ideology, power equations, and a narrow perspective, can often give rise to a Jekyll and Hyde situation – the perfection of giving being lost in the mishmash and mix-up of mysticism. Despite the conflict, tithing is still a complete and amazingly forceful action that anyone can carry on to turn their lives around to come face to face with a more plentiful direction.

For those who are desirous of understanding the Christian perspective of tithing there is unlimited material available to read. For those who are interested in understanding the reason WHY tithing is so wonderful, continue reading.

Why is Tithing so compelling?

This is indeed a very forceful question because if you just heedlessly take a certain path without considering what the whole process entails you may be advancing on the wrong road.

If more people who regularly tithed knew exactly why tithing works when it is done in the spirit of pure giving, then it would probably unleash a greater desire to give even more. And for those that give irregularly, it could inspire them to give first every time they received.

To analyse the real ‘why’ of how routine giving leads to more we have to understand something about Quantum Mechanics and Quantum Physics. The laws of these realms vary a lot from that of our own material or Newtonian world.

The picture ‘What the Bleep’ paints the quantum world through easily graspable examples. The link to the movie here gives some details about how matter gets converted into waves and behaves like liquids when seen from a quantum physics angle:

The movie paints the picture of a startling world visible from a quantum space. When a line of electrons is fired through a plate with a cut in it onto a wall – predictably, it would hit the wall straight across the cut in a single line.

If the same experiment is done using an energy wave that has the properties of a water wave, again one can get an expected outcome. As the surge hits the plate the tendency for the wave is to ricochet but still because of the cut, some parts of the wave goes in through that cut. Emerging from the cut, the wave spreads out in an arched way, thus resulting in a new wave more or less similar to the old wave. It is exactly like the experiments one would have done in smaller classes regarding the behaviour of waves. It hits the wall opposite with a lot of force at the point just opposite the cut and hits with lesser strength all around the wall. This is just like the pattern the electrons create.

If we added a second slit in the plate, again we would get a predictable result with the wave experiment – two small waves would appear through the slits and when those new waves touch each other they would cancel each other out creating an interference pattern. Several waves would now hit the wall making a stripped affect on the wall. All this is as expected for wave energy behavior, so nothing new here.

Here is where the whole experiment takes on an entirely different direction. When electrons are sent through the two cuts in the plate, what should ordinarily result are two lines in the wall opposite. On the contrary what one sees is a stripped appearance with an intersecting pattern. This is unbelievable. The matter seems to have been turned into a wave. We can perhaps imagine that electrons were hitting against each other and ricocheting and causing a wave pattern; so if electrons are sent across separately the result should be different. But it is not, it is the same. The explanation has to be that the electron leaves as a single particle, and splits into a wave on collision with the plate, then goes across through the cuts and intervenes with itself after that on the other side. This idea of solid having fluid properties -or mattering acting like a wave – is totally surprising. The world is much more than we understand it to be.

Though the overall properties of the world appear to be solid in nature, it does seem that it has enough of properties of a liquid as well – flux or liquid energy, which behaves like fluids in the physical world. The laws of physics clearly state that liquids that are alike in nature are attracted towards each others, while those which are unlike each other has a tendency to segregate and form its own group. The ineffective combining of water and oil is an example of this. Chromatography shows clearly the dispersion in clear bands of one substance into the many substances of which it is made of, just like larger collections of human beings split into smaller groups of people sharing common passions, strengths and interests.

The essence of it is that we feel total fulfilment when we give a thing to another. The act of giving, the sense of bliss of it, is the greatest of all gifts. It is wrongly understood that he who is in receipt of the object is the only receiver and people fail to notice that it is the one who gives who is the real recipient. If you’re not still convinced, then look at yourself among children and see how fulfilled you become when you give to them whatever their reaction be.

When we appreciate that we are actually giving to ourselves when we give and that we do this because we want to feel satisfied then we have an answer. This answer unlocks the door of cognizance to giving. And when we give again and again the impetus builds up just like a swelling wave that grows larger the more we put in to it with our idea of our bountifulness.

The fact that we feel joyful when we give changes our energy literally – we feel better and in that moment we are more attractive to other people. Have you experienced someone on the street selling something that you don’t want such as tissues and normally you do not buy, but one day you do and the only reason why is because the person is happy and smiling? You may have experienced the same with buskers playing music on the street.

A contended individual radiates a natural magnetism that draws others to him and in doing so he enriches himself. It is clear-cut. They pull towards them both those who are desirous of experiencing that feeling as well as those who have already known the richness of it.

Similar to water and oil, givers and non-givers tend to collect together in different places. And the greatest place to get something is a place where givers come together! But of course you will be allowed entry into that group only if you are ready to give! Givers relish to give to those who love to give.

We may be able to look at quantum physics for resolving things, but these are very much in front of us all the time. Alike attracts alike – right. See what is going on all over the world. Lions like to be with lions, students like to be with students, women prefer the company of women, guys like other guys, ‘poor’ people prefer to be with ‘poor’ people and ‘rich’ people like to form groups with ‘rich’ people. And yes – givers like to make friends with givers.

So those who give out of remorse cannot benefit from it – it will only help in attracting to him others with similar guilt complexes who are not able to sense joy or ecstasy. Guilt is very close to anger in the ladder of negative emotions; for those who give out of a sense of self-reproach anger might be their next step in understanding things. Joy is very near the pinnacle of human sensations – you can graduate from there only to love – something that everyone is trying to do.

So when you initiate the act of giving, you are very close to knowing perfect love – really wonderful to know that it is. More so as we know that most people are continuously trying to find love. We now know that the answer is so easy – begin giving! And gifting money is only an aspect of giving – giving on the whole will create a special place of joy for us, no matter how ‘little’ the amount.

There is also an emotional aspect to giving consistently. This aspect might not in the beginning appear to have connections to the sensation of joy – in the end it completely bonds us to the absolute bliss of joy.

When we give something – especially something we don’t feel we have much of – then we send a powerful signal to our brain that life can be trusted. When we give something and later on we look back and we observe that all worked out well we connect with trust. The opposite of trust is fear. So again, a party of fearful people would not be a happy and joyful one so their attraction point would be pretty darn low. However, a party of trusting people would be a joyful experience and would attract others seeking that experience. So in the end when we trust it converts to joy and again we are only one step away from the number one thing that most of us are seeking – love.

The sum and substance of what has been ignored for years is fully in front of us for anyone to bond with in finely. For Christmas my son got a good amount of money. I queried him as to what he planned to do with all that money. He replied that he wanted to set aside almost whole of it. Then I enquired how much of it he would like to give to someone. It was something that he had not even taken into account until I introduced the idea. What would be the result if upon receiving anything our first consideration was to give away part of it – do you think we would know delight in abundance?

Transaction based charity – or transaction based generosity

This takes us to the force of transactional giving. Many enterprises give when they have enough of money to give. When they do not have much they do not prefer to give. So their possible levels of joy fluctuate depending upon market variations – they do not have any restraint. But whoever gives EVERY time they get something is in charge and has their relationship with perfect joy forever.

Transactional giving rather than single payments is connected with the ups and downs of profit so it is an easy way of giving. The rule is that whenever you get something you give proportionately – easy. If you have a bad season you might give, but less depending on sales. And when business is better one can give more.

One of the key powers of transaction based giving is that you can share the joy of giving so easily with all stakeholders – customers/community – staff – and business. Because a customer knows that when they buy from you they get to give without it costing them anything except the energy to choose and shop with you they feel ownership of the giving – hence traditional CSR – Corporate Social Responsibility, coverts readily to Customer Social Responsibility, with your customer being able to powerfully respond to the giving by talking about you and have an additional emotional albeit intangible reason, for choosing to continue shopping with you.

Your staff also get to share in the joy of giving because every time they are personally involved in creating a sale, they know directly they have helped give something to someone in need. This experience is powerful within a team because it can be used in so many ways such as team motivation and staff incentives.

Any venture, even a completely new one with no profit margin, can manage Buy1GIVE1 transaction-based giving – there are no problems in every sense to be part of it and everything is controlled by the business. The payment amount per deal begins from as low as one cent and rises to any large amount the person can decide with every business left to choose their own type of gifting and providing to sustain on the basis of their business type and success. There is simply no justification not to give in this manner when the advantages that ensue from giving are so many. Enterprises that are presently giving to a cause can easily change over very promptly and effortlessly to Buy1GIVE1 transaction-based giving while still helping the same cause giving additional substantial benefits to the venture.

When the game is over business -based giving is a present day form of tithing that is practical and possible for anyone, at any place. Now that we realise that it is not about the actual money that we give such as a tenth of the income, but only the fact that we are gifting it that makes the change. When we enter the fraternity of donors we move into a special and fortunate world that only those who give to others are allowed to enter. And unless you start giving today itself, you just may not start doing it and might never will till you start. So begin today.

‘We’re not here to gift in order ‘to take.’ We want more to be able to give more.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing. This and other unique content ‘self-help’ articles are available with free reprint rights.

How To Super-Power WordPress Search Engine Optimization

WordPress out of the box provides basic management of the main SEO meta information. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to change the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack allows you you to change the most significant page components – page title and page description. It also allows you to modify the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google ended using the keywords for page ranking in the early 2000′s.

Page Title HTML tags

This is the No1 SEO component to manipulate. Constantly make sure that you control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.

) between the words.

The page title is the MOST powerful SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more appealing to readers.

If your page needs to stretch to cover two or 3 keywords we have found that you can still get solid rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.

Even though it is best to keep the page title just to the keywords you want to rank for, if you are a branded business you will also most likely need to add in your company name so that it shows up on Google in your search listing.

Page Description Meta Tags

This element is NOT used by search engines for ranking purposes. Nevertheless, virtually all search engines will use this in their search results so it is important. We have discovered that Google will use the description most of the time. We have not yet discovered how it determines if to use it or not. The rest of the time it will pick up the first piece of text on the page.

By having a good description it will increase your click through rates because the text will be more magnetic to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will truncate the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the opening of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

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Building Up The Unpredictable Charity Ratings

Charity ratings are highly unpredictable with highly appraised top ranking charities being overtaken by new charities that suddenly make their appearance in the horizon. Charity Water is a rather new but typical example of this. Innovativeness and the all-powerful Internet are causing charity ratings of brand new charities to skyrocket. A charity that could be relatively unknown today might get rated as the best the next day by the New York Times. And then the rating of that charity might shoot up from nowhere to the top of the chart within the matter of a single day.

As the public can be easily influenced by the charity ratings that the agents of mass media give, it is very easy for a completely new charity to grow very fast and be able to attract a wave of charitable donations to their side. For the same reason, when they become less popular with the media, their charity ratings also go down.

Directory listings of charity rating

With scepticism running quite high with charity watchdogs pinpointing charity problems such as misconduct, having exceptionally high amounts of funds spent on admin or the misappropriation of funds, charity rating directory lists are flourishing. It’s so funny that philanthropic organizations that set out to give to others are now under the eye of charity watchdogs. Philanthropy is becoming a little complicated!

Institutions like, etc. provide comprehensive listings of charity ratings. GiveSpot 100 list is the list of the 100 highest ranking charities that is provided by Another one that provides similar data is which has a list of the top ten charities as well a charity check system. Finding out charities is made easy by this. The biggest charity director of US is with lots of free data on charity as well as information that can be availed for payment. Though its name gives a different impression, Better Business Bureau is a charity directory that gives a list of both commercial and non-profit ventures of USA.

So if you want to find the 100 top charities then there are so many charity rating guides out there and yet maybe charity ratings are actually about something else. What makes a charity stand above the rest often has nothing to do with its ratings at all. There are special ingredients that make any charity or non-charity organisation successful.

Charity Ratings and faith in the public

According to a YouGov poll of 2005, even well known charities like Save the Children and Oxfam did not enjoy a high amount of faith by the majority of the British population amounting to 56%. The public seemed to have faith only in about 15% of the charities even among those that had good charity ratings.

Charity Watchdog Scares are more common

People do not have faith in charities any more. They cannot be blamed for this state of affairs. Eagle eyed critics of charities complain about mismanagement in the field with high salaries for the staff and about 60% donations being spent on overheads for running the venture, leaving little for actual charity giving.

It has been shown in recent studies that the expenses for raising funds in places like UK and Australia amount to about18% in the case of the former and 22% in the case of the latter. The corresponding amount in USA is about 30% according to the Association of Fundraising Professionals. These are without administrative expenses, which might be higher. This is a big issue with donors especially in situations like what happened in Singapore a few years ago when the issue fell under the media scanner. This sort of negative attraction leads to a reduction in charity giving which is definitely not a good sign.

Charity ratings secret revealed

There is little difference between businesses and charities when it comes to attracting money. Their end use of the money is of course different, but their special secrets to attracting it in the first place are much the same.

To increase the charity rating as well as attract better flow of funds the secret can be found in a single word – attraction.

When we see a thing and might prefer to buy it, or would consider putting money in it, or creating a bond with it, we are likely to make the decision based on how enticing the whole idea is. If it is a very attractive proposition, we might instantly choose to opt for it while if it is not very enticing, we may not do it immediately.

Charity Water is highly attractive and hence why it’s charity-rating sky rocked so quickly and the media got behind the idea. The simple idea of selling a bottle of charity water for a premium price with the extra profit been giving as a donation to the needy to access clean water was highly attractive.

The factors that make Charity Water quite fascinating and promote its rating are the following.

* They have the perfect name – Charity Water that makes people easily respond to the obvious passion of the founder to the idea, and his eagerness to share it with others.

* Their idea of the vocation and their message is lucid, plain and remarkable – sell water and give water – Buy One Give One

* Their focus was on how to solve the problem and not the problem itself. It is important for charities to properly define their focus if they want people to rate them highly. No one has interest in getting their attention turned to the unpleasant things in life. People want a positive focus. So when they are told that they can make a positive change in the lives of others by buying a bottle of water they feel happy.

How to let Charity Ratings plummet in a second

The fastest way for a charity to lose its rating is by making itself less appealing by concentrating on the problem. People are hardly inclined to listen about all that negativity going on in the world. On the other hand, most people are ready to listen to sagas of vigour, eagerness, drive and dedication to fashion a better world.

To prove this, all we have to do is look at ourselves in the company of our kids and know how our response is positive when children make a request in an exuberant, polite and eager manner. The same request, if made in an irritating or maudlin way, might elicit a negative response.

The images that a charity uses will affect its charity ratings. Using uplifting and inspiring images will uplift and inspire people. Uplifted and inspired people give more and spend more.

Social Enterprise raises Charity Ratings and reduces Fundraising Problems

A new business model emerged a few years ago called Social Enterprise . This in a way is a hybrid mix between a charity and a business. Some entrepreneurs want to tackle social issues but they do not find the charity model effective or attractive enough.

The medium of a conventional business enterprise may not be suitable for many businessmen whose ideas of ethics and integrity would be contrary to the way decisions are made in a commercial world. Such people use a social enterprise to use their acumen and ability to create a profit and effect great changes in the social arena. A typical example of such a social entrepreneur is Muhammad Yunus who won the Nobel Peace Prize in 2006 for his rich contributions to improving social conditions.

A comparatively new global social venture, Buy1GIVE1, also known as B1G1 (Buy 1 Give 1), combines commercial activities with noble causes and charity organisations across the globe. Buy1GIVE1 has reduced the costs of administration and fundraising so completely that it is able to give away the whole of the funds it gets. It functions in a way quite similar to online enterprises like, which has been given support by Bill Clinton; Buy1GIVE1 is a substitute for the conventional style of direct giving to charities. Lots of people find them a more practical way for making donations while receiving valuable things in return.

Entrepreneurs, who are forever on the lookout for avenues to give in return to the society in effectual ways and to donate to beneficial charitable causes, realise the exemplary worth and strong marketing principles of organisations like Buy1GIVE1. Each and every sale that is made makes a change – not merely philanthropically. It makes a change with its strong impact as well, for every sale that is made becomes a poignant story that is an eye-opener. Buy1Give1 is a far cry from the commercial enterprises that might donate a million dollars to charity, for it lets the customers fully relish the joy of giving. The transaction-based giving of Buy1Give1 is a lesson in perfection.

Enterprises like Buy1GIVE1 provide details of charity requirements, especially those which are really needy causes, and these always manage to attract lots of donations. Entrepreneurs understand very well the fundamentals of these equations and so are more likely to help such causes rather than worry about the charity rating. They know very well that people have an inherent tendency to respond to a more touching requirement, than simply to media rating.

Maple Muesli in Australia has partnered with Midday Meals in Mumbai, India. With every bag of muesli bought, a hungry child in India is fed. Midday Meals is a charity that feeds 125,000 Mumbai children every day for just US 30 cents per meal. The meals are provided in schools to keep kids off the streets and encourage learning while reducing begging and child abuse.

Maple Muesli has familiarised the whole of Australia with the noble cause of the Midday Meals. The company has made all its customers aware of the stupendous service the charity is doing and how their money is helping it. This has made Midday Meals tremendously popular even though all they are doing is providing meals for the kids. The era of Effective Giving has dawned – that of Plain Charity Donations is disappearing at the horizon.

We will surely see a change in the landscape of the top 100 charities over the coming years as new and innovative and far more effective ways of giving are created. These days we are spoilt for choice on how we can make our charitable giving. Not all of them are efficient ways to make a difference.

Other methods of Charity Ratings

Some of the new and different ways to give are highlighted and rated in the table below. Charity Comparison Points

We have compared and rated a few well-known and less well-known charities and Social Enterprises on areas that are important to their donors.



The Salvation Army comes among the top 100 charities globally – contributions are made directly by both businesses as well as individuals.

CANDOUR – B – Insufficient candour – Lots of money is donated – but result is not completely quantifiable.

ADVANTAGE TO BUSINESS – C – Even a single donation to Salvation Army by a business might find mention in the press.

EXPENSES FOR RAISING FUNDS -B – Heavy expenses are incurred for raising funds.

DONORS’ CHOICE POTENTIALS -B- For those who want to give directly, there are plenty of charities to choose from.

ABILITY FOR EFFECTING A CHANGE -C – Nothing specific in the activities that is likely to bring about a change.



Product (RED) is a brand licensed to partner companies, to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria in Africa.

CANDOUR – B – Insufficient candour – Lots of money is donated – but result is not completely quantifiable.

BENEFIT FOR THE BUSINESS – A – Popular among business ventures as well as people as it is supported by charismatic personnel like Bono and Oprah Winfrey. Marketing results are however not fully traceable.

COSTS OF FUNDRAISING – C -Simply splurges money on advertising – it would be far better if that money is sent directly to Africa.

DONOR’S CHOICE OF CHARITY – C – Limited choice for collaborators on deciding to which charity they should donate – all their charity work is in Africa.

POTENTIAL FOR REAL GLOBAL CHANGE – B – Products (RED) only partner huge companies and all their profits go to Africa.



The Body Shop engages in community trade helping Third World countries; and makes huge donations to charities from their profits.

CANDOUR – B – Insufficient candour – Lots of money is donated – but result is not completely quantifiable.

MARKETING VALUE TO BUSINESS – A-tve – Customers are happy to be involved in community trade and are motivated to buy more. Visibility could be a lot better.

COSTS OF FUNDRAISING – A -Comparatively low – It is a good business pattern that makes a lot of donations to charities and enhances community trade.

DONORS’ CHOICE POTENTIALS – A – Ventures that donate has the option to decide in what way their donations are to be used.

PROMISE FOR GLOBAL CHANGE – B – The potential for giving back to the community is substantial – but not everyone have the impetus and the extra energy to impel the change.



Live Earth was a series of music concerts for a global audience held on July 7, 2007 which kick-started a three-year long campaign to fight climate changes across the world.

CANDOUR – F – As per the reports of the site Intelligent Giving, satisfactory accounts were not produced on the proceeds from the sales of tickets.

MARKETING VALUE TO BUSINESS – B – Business sponsors got good coverage – but it was only a one time event and it is not easy to test and measure results.

EXPENSES FOR RAISING FUNDS – C – Substantial sums were spent on promotion of an event which was considered a fiasco by many as it did not have any proper objectives.

DONORS’ CHOICE POTENTIALS – C – Funds were made available only to three charities.

PROMISE FOR GLOBAL CHANGE – C – Such events can be held just once or at the most once a year. The amount collected generally goes to better known charities.

Buy1GIVE1 (B1G1 )


B1G1 is a brand licensed to any business – partnering them with any charity anywhere in the world. A truly global concept.

CANDOUR – A – By giving for particular causes, makes sure that funds go exactly for that which it is intended. Customers get information on how exactly their money has made a change – i.e. the children whom it helped, or the environmental cause it protected.

BENEFIT FOR THE BUSINESS – A+tve – Superb marketing value as a result of:

* Quantifiable giving * Press coverage * Valuable stories * Individual to individual * Continuing customers

EXPENSES FOR RAISING FUNDS – A+tve – No cost at all – B1G1 can look after a charity’s fundraising requirements which will include a good percentage of management also. All the funds that have accrued go to the cause.

CONTRIBUTORS’CHOICE OF CHARITY – A – Business givers can choose their charity project or elect to give to a charity cause such as food or education, etc.

ABILITY FOR AFFECTING A CHANGE – A – Infinite. If increasing number of businesses can team up with charities worldwide, the possibility for real change is boundless.

You Would Think Giving away Money Would Be No Big Deal!”

Giving away money appears simple on the face of it – it just involves pulling out notes or writing a cheque or punching in a credit card. But reality is a bit different. George Sores, who has donated billions to charity, insists that effective giving is a very complicated business. Underdeveloped nations receive a lot of money in aid year after year but the changes effected do not seem to be proportionate.

Asking the right questions is necessary for bringing about the required changes. Social entrepreneur Mohammed Yunus, who won the Nobel Peace Prize, has done pioneering work in the field of Microfinance and is revolutionizing the ways in which indigence and environmental problems can be tackled. People like him are showing the way as to how consumerism and social enterprise can change the face of the world. Another such example is the ‘Trade – Not Aid’ of The Body Shop. The ideals of Buy1GIVE1 are equally potent and are a model for charities. Social enterprise needs total recognition.

When queried as to how someone can effect a change in the world, Bill Gates pointed towards organisations like Buy1GIVE1 ( and which reward the giver richly. ensures that those who sponsor a business get regular updates via email from those businesses. Buy1GIVE1 also ensures this. With such communication, customers get a clear picture and come to know the stories behind the charities. For example, when they buy a laptop, someone who badly needs a computer might be getting it at some other corner of the world.

Other methods for improving your Charity Ratings

Ensure that you have an inquisitive mind, and remain connected to a computer, and spare some time to find out about the new types of charities and how they function. These programs are mainly based on networking and work through the internet.

Today if you are not linked in with powerful global networks through the Internet you are missing out and no matter what your charity rating is today, tomorrow things will change – radically.

There are more and more examples these days of companies rising up from nothing and being sold three years later for over a billion dollars. This was unheard of ten years ago. Today this is becoming a regular occurrence. All these new Internet companies are doing one thing – tapping into global networks or creating global networks.

Buy1GIVE1 (Buy One Give One)

Buy1GIVE1 is a comparatively new Social Enterprise established in’97 by a Japanese lady named Masami Sato. Today any business globally can be a member of Buy1GIVE1. The membership fee for smaller enterprises is as low as $1 for a day. Contributions can also be as low as one cent on a sale made. Buy1GIVE1 is spearheading the Buy One Give One transaction-based giving global movement. For any enterprise or charity requirement, working jointly with Buy1GIVE1 is very simple. It is perfectly structured and accommodating enough to adjust to the requirements of its partners. An organisation can connect its products or services with any charity endeavour (Buy1GIVE1′s or their own) and each time a sale is made, the sale has to be recorded and the input paid at the end of a specific period. The amount can be sent through Buy1GIVE1 or directly to the concerned charity.

If you are not forging an alliance with Buy1GIVE1 and encouraging your business sponsors to become Buy1GIVE1 members you will be missing our more and more as this amazing enterprise makes a huge impact in the world of giving.

A new epoch in charity giving

Organizations that have been non-entities just a couple of months ago have now invaded internet with resounding user acceptance. Having an online presence on sites like MySpace, YouTube, Twitter, Facebook, NING or TipJoy are becoming survival requirements. Likewise companies like The Present, Buy1GIVE1 and Kiva are organisations that one should build a relationship with. These are the avant garde institutions that help to create and sustain charity ratings. Now is the time to give new life to a perfect future.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing. This and other unique content ‘charity’ articles are available with free reprint rights.