Tag Archives: Beginning

Leadership Development – How to Convey Qualities of a Leader, Even If You Are Just Beginning Part 2

In the first part of this series, I discussed several ways to convey authority online. In this article, I will explain a few more.

1) Visibility is king. The more visible you are, the more trust you gain. When you are social, public, visible – you gain automatic trust because it’s YOU out there and not just words on a screen or lectures in a newsletter/forum. You have become personally identifiable and this breeds trust.

2) Be visible in multiple venues. The internet as we know it today affords many opportunities to show yourself and your wares. YouTube, Twitter, Facebook, Digg, Yahoo Groups – are the major venues people are using to communicate. If you wish to communicate authority, you should strive to show up in all of these venues:

A) Video

B) Articles

C) Audios

D) Blog Posts

E) Forums

F) Facebook

E) Twitter

The more venues in which you are visible, the more your credibility goes up. Since you have shown up in various different areas, people will think “Wow, this guy is EVERYWHERE” and the chances they think you are a huckster decrease dramatically.

Think of celebrities – why are they popular? Is it because they are celebrities or because they are visible? They first got famous because they were visible. It’s an interesting psychological attribute – we label highly visible people with authority.

3) This was mentioned briefly above, but provide solutions in forums and social media websites. Give your advice, provide solutions, be of service to people in these areas. You can do this via video, audio, or articles as I have mentioned above. I’ve had many people contact me through forums and social media sites asking me questions, looking for solutions. And many of these have turned into paying leads for my business.

In the next part, I will discuss what NOT to do when conveying authority in your niche. You will want to pay attention to these because they can nullify all of the pro-active tips I’ve already mentioned.

Wolf Benedict is a successful and established internet marketing expert who resides in Boston’s North End. He teaches people how to successfully cultivate leadership and marketing skills.


Leadership Development – How to Convey Qualities of a Leader, Even If You Are Just Beginning, Part 1


It’s become a buzz word lately, especially in the internet marketing circle. “You must be a leader” is the mantra, and the unspoken message is you will be successful if you become a leader.

But is it really necessary to “become” a leader in order to enjoy the benefits of a leader?

What if you are just starting out with internet marketing, an MLM, a network marketing business or other home-based “work at home” type thing? What if you are a newbie who barely understands what your niche is all about?

If this is the case, it can be quite overwhelming to hear that you have to be a leader in order to succeed.

Let me reassure you. You can relax. It’s not entirely true.

You don’t necessarily have to become a leader to be followed (even though I recommend you attain to that worthy goal), you merely have to PROJECT THE QUALITIES AND IMAGE of a leader to be treated like one.

In other words, if you POSITION yourself as a leader, you’ll be a leader in the eyes of others. It’s that simple.

But how does one position herself as a leader? I’ll give you some tips in this post and in subsequent ones.

1) Have a powerful photograph. It should be professionally taken if you are serious about conveying the leader in you. Ask your photographer about power poses, making yourself look like an authority.

Your image is what people see, and whether we like it or not, we are judging you based on your appearance. Would you trust some half-shaven slob in a t-shirt riddled with coffee stains? Of course not. Yet I’ve seen photographs of people that look like mugshots and they have a caption that says “leading you into the new decade”. No thanks!

Get out your suit, dress professionally. Business casual can be okay, too. The key here is to look like you are a polished authority.

The internet gives us ample room to experiment and come up with an image of the person we’d like to portray to others. Experiment with this one. Put up different pictures of yourself. They should all give the impression that you are someone they should listen to.

For example, I know one guy who took a picture of him speaking up in front of people. It provides instant credibility when you do something like this. Funny thing is, the picture had nothing to do with his business, it was a college oral report! But he was savvy enough to use that picture in order to create the image that he was an authority in his chosen field.

Caution: Don’t LIE. Don’t tell people you have a PhD or have written 6 books on MLM when you haven’t. There is a difference between outright lying and creating a polished, persuasive image. Keep it real, just work on creating your power persona.

2) Create a video or a photo of you doing something fun and LIFESTYLE-oriented. People may want a leader, but they also want a person. Someone who isn’t shy about letting strangers into their lives is a very attractive person. You could include pictures or videos of you skiing, swimming, shopping at Luis Vuitton (you don’t have to buy anything, just get it on film that you are shopping there), driving a new car (borrow your friend’s BMW if you don’t have one). These are all activities that indicate you are a person of action and enjoy the finer things in life.

Use your creativity. What kinds of activities could you be doing or showing on your webpage that would position you as an authority or someone living “the good life”?

3) Create unique value. Whenever someone does a Google search for your topic, they are looking for an answer to something. When you provide the solutions to them, you become an authority, or more of one in their eyes. Provide free and UNIQUE content to them and your status will be elevated. I talk about creating unique freely given content at length in the article Marketing Lies Exposed – Why What You Are Doing Is Completely Wrong.

In the next part of this mini-series, I will reveal more tips on how you can create a dynamite image online and have people wanting what you have.

Wolf Benedict is an established internet marketer who resides in Boston. He teaches people how to create wealth from home.


Leadership Development – How to Convey Qualities of a Leader, Even If You Are Just Beginning Part 23

In the last two parts of this series on authority and leadership, I mentioned several tips you can start using today to create an aura of someone others need to follow, even if you have never led or are just beginning in your field.

In this post, I will detail several things you must NEVER do if you wish to show authority and lead. If you indulge in these, you put your leadership in jeopardy.

1) Avoid criticising, dispariaging, insulting, or belittling others. The internet is full of colorful characters. Some of these people demonstrate some very odd, uninformed, and just plain ignorant behavior. You may have been a target of their ignorance or verbal attacks. Maybe you even indulged in some “forum infighting”.

As tempting as it may be to “show someone who’s boss” who has attacked you, show yourself – and them – the higher road by empowering them. If this proves too hard to do, then simply refuse to be pulled down into their level. Don’t be cocky and say this is what you are doing; that will just get them more fired up at you. Demonstrate diplomacy, respect and patience. This can take some fortitude as some folks out there can be quite difficult.

But if you persist and take the better road, they will either stop attacking, disappear, or even come to your side. Abraham Lincon said “Am I not destroying my enemies when I make friends of them?”

If all else fails, you can simply ignore this person. In any case, don’t let them get the better of you. Lead.

2) Eliminate verbal stutters. “Uh”, “ahm”, and “you know”. These are verbal “ticks”. Too many of these cause you to seem unpolished. Truly persuasive leaders have disciplined themselves out of making these utterances. Think Toastmasters. Plus, it’s quite hypnotic for you to speak this way, as hardly anyone speaks without them. This subtle difference makes people listen.

3) If you aren’t sure about the answer to something, admit it. But you can admit it in a way that makes you seem like an expert. If someone asks something of you and you don’t know the answer, tell them “That’s a great question and I had been wondering that myself. How about we find out?”

This is much better than “I don’t know”, pretending to know the answer when you don’t, or embarassing silence.

4) Realize that force doesn’t work. Forcing people into something they resist or would respond to with a gentle nudge is the Achilles heel to stellar leadership. It is a medieval, totally crude and outdated method of achieving results.

Forceful behavior comes in the form of threats, yelling, demanding and insulting. Reference #1 above.

Likewise, do not demand. Instead, suggest. Diplomacy and fairness are the stewards of truly effective leaders. Leave barking orders and bossing people around to the Lieutenant Commanders or local managers. If you really want to lead people, suggest they do things instead of telling them to do it. Because you have demonstrated more tact and less force, leader, they will be more prone to listen to you if they feel your request has some “openness” to it.

Note that you can make a request with authority and diplomacy. Think of the principal in your high school when they talked with you, or perhaps a yoga or martial arts instructor. They are adepts at making requests. Of course, these people have a natural authority within their contexts.

Setting up contexts for leadership is an advanced method for another article.

4) Realize that people aren’t robots and that mistakes are bound to happen. This will enable you to develop patience, reserve and avoid “drill sergeant-itis”, the behavior that comes from being overly aggressive with people when a gentler approach would have accomplished the same thing or better.

People are quirky, emotional, illogical at times. We all make mistakes. The leader realizes this, and while he or she does lead and make suggestions as illustrated in #4 above, she won’t berate or become to aggressive as a modus operandi.

A perfect example of this is illustrated in the case of Olga and Frank. Olga and Frank were business partners at one time. The business went sour and Frank ended up owing Olga $300.00. Several years went by and Frank had all but forgotten about the debt. He got a chat invitation from Olga online. Thinking she was popping in to say hello, Frank was delighted to hear from Olga.

The pleasantries came to a swift end. Olga launched into an aggressive attack on Frank, demanding that he pay her right away or that he would be facing a lawyer, judge and jury for the amount he owed. Nevermind that years had passed and Frank had forgotten about the amount he owed, or that they were on amicable terms when the business was dissolved. Olga jumped into a highly aggressive lawsuit-threatening attack.

Frank naturally became upset and blasted Olga for being so tactless and rude. A fight ensued. Frank did end up paying Olga the $300.00, but the emotional damage had been done.

Could this situation have been resolved differently? Yes of course, yet many people choose force over reason, diplomacy and tact.

You can see from this example what a leadership blunder Olga had made. Her forceful attitude was akin to swatting a mosquito with a bazooka missile. If you must use force, use it in self-defense only. Imposing it on others is a huge persuasion and leadership blunder.

The best way to persuade someone to do what you want is to gently guide them to their own realization. Guiding will be covered in future articles as well. Don’t make Olga’s mistake and engage in emotional nuclear war.

Note: At times, some people need an aggressive response. This is usually to wake them up out of apathy or a behavioral pattern that isn’t helping them. Think a basketball coach for the NBA. But by and large, a more “managed” approach will suffice.

There is much more to leadership blunders than is listed here. The best way to learn is to watch leaders as they lead. If you work in an office, ask your president or CEO what it takes to lead. Find someone who inspires you and listen to what they say and how they say it.

Be sure to read books and take courses on leadership to develop yourself into the natural leader you were meant to be.

Wolf Benedict is a successful and established internet marketing expert who resides in Boston’s North End. He teaches people how to successfully cultivate leadership and marketing skills.