Buy One Give One (BOGO) is the home of transaction-based giving.
STOP. Take a breath. And imagine you were part of a world where every transaction made a key difference.
Imagine, for example, you purchased a TV, and automatically a cataract-blind person received the gift of sight. Automatically. Or imagine if today you bought a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Again automatically.
It’s all happening right now. Already Buy1GIVE1 (BOGO/B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.
It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.
That’s because in the Buy1GIVE1 world, every single transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything in between) gives forward in a well-defined, resonant and measurable way.
Nowadays, when both corporations and charities have seen a decrease in gains and contributions, cause-related marketing appears to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a merchandise to sell and a charity with a cause to advance. Unlike “corporate philanthropy,” which merely involves a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and thus, profits), and the charity (by giving donations and calling attention to the cause.)
You buy a book, a tree is planted. You dine out, a child is fed. Buy One Give One – simple. The list is endless and the giving simply happens automatically, every second, every day and in every way.
And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transactional giving.
In Buy1GIVE1, they made sure that in many cases, the consumers are not only involved in CSR initiatives on a daily basis. Buy1-Give1 gives solutions to that and it does it every second, every day and in every way.