Tag Archives: Businesses

Websites for Unusual Businesses: Common Problems Solved

For some reason, there are a few unusual businesses that feel that the Internet has passed them by. They struggle to see the return on investment of having a website and, not surprisingly, have legitimate reservations for needing one.

Here are the common problems surrounding this issue, the reason why business think this is a problem and how it can be solved:

“You don’t understand my business…”

Agreed. The ownership and marketing direction of the website should remain with the business as only they have the knowledge, passion and skills to impress their customers. This is why they should never just hand over their website to a company that simply wants to take the hosting fee. Instead, they should find a resource that helps them to tap into their passion, focus on their customers and use their website to position themselves in their market as a trusted, knowledgeable and helpful expert.

“My business is different…”

This is a surprisingly common comment. It seems everyone’s business is different and yet so many are the same. Business is a simple process that can be broken down to key areas that all businesses have in common.

Businesses need a product. It doesn’t matter if this is a manufactured product such as a pen or a car or a service such as health care or will writing. Every business has a product to sell. Developing a marketing strategy will help you define what makes your business different from your competition and show you how to tap into your passion to make it irresistible to others.

Businesses need customers. To stay in business they need customers to buy their product. All businesses need customers and the marketing know-how and strategy to attract and keep them.

Businesses sell the product to the customer to make a profit. Setting targets and implementing a marketing plan will help you make more web sales by focussing on your customer and creating content that guides them through the entire buying process.

“But I don’t sell…”

Yes there are a few businesses that don’t sell. Instead they pre-sell and then pass the lead onto either a showroom or the seller via an affiliate programme. The principles remain the same as you need to generate interest, create trust and then recommend instead of directly selling.

“I really don’t sell…”

There are a few very unusual businesses that don’t use their website as a promotional or lead-generating tool. Instead, their websites add additional value to their main business. For example, a lecturer or speaker may use their website to host additional course notes and worked examples. Such businesses should explore how they can expand the use of their website to position themselves in the market and get bookings as well as add value to them.

Jon Beal, MD of Netflare, has recently launched www.businesswebfactory.com that offers you the complete marketing fundamentals and strategies to build a successful website and a 7 week email course to guide you through everything you need to know to build long term success.

Why Businesses Need To Give Special Attention To Six Sigma Training

The thing that makes Six Sigma training all the more necessary is the fact that such unawareness often extends all the way up to the middle and top management and is not necessarily restricted to the lower levels of the organizational hierarchy.

Lack of proper Six Sigma training can severely restrict the understanding of organizational members, something that will make it quite difficult for the business to carry out the planned Six Sigma implementations.

Explained below are some more reasons that make it necessary for businesses to give special attention to Six Sigma training.

Employees Normally Resist Change

Humans have the general tendency to resist change and employees of a business organization are no different. It has often been noticed that when word about Six Sigma gets out, a significant percentage of employees start feeling uncomfortable, thinking that they will be required to shoulder more responsibilities. Some employees even start thinking that they might lose their jobs after the implementation is over.

All these factors eventually affect employee performance, something that is quite undesirable, especially when the business is in the process of implementing Six Sigma. Providing the right Six Sigma training helps because it allows employees to understand the real purpose of Six Sigma, which is to improve quality and efficiency by reducing the number of defects in business processes.

Training effectively clears the doubts that employees normally have about Six Sigma implementations.

Most Employees Need to Learn the Technicalities Involved

In the standard Six Sigma implementation process, many of the existing employees are inducted as implementation team members, making them directly responsible for the success or failure of the Six Sigma implementation project. This specifically is not a problem, but since most employees generally do not have any prior experience in Six Sigma implementations, it’s highly unlikely that they would be able to do justice to their jobs as implementation team members.

This is exactly why they need to be given adequate training that covers all the important topics and technicalities such as DMAIC (define, measure, analyze, improve, and control), DMAIV (define, measure, analyze, improve, and verify), fishbone diagram, Ishikawa diagram, Design of experiments (DOE) and failure mode and effects analysis (FMEA).

Hiring Six Sigma Professionals is Expensive

Six Sigma professionals such as Black Belts and Master Black Belts can, no doubt, make it easier for businesses to achieve Six Sigma quality and efficiency levels, but since most of them charge top dollars, not all businesses can afford to hire their services. Businesses that are unable to do so can use the most cost-effective solution (i.e. provide professional training to existing employees).

This way, businesses can easily reduce costs and also ensure that future implementations do not get hijacked by unrealistically high demands of Six Sigma professionals.

There are many other reasons, but the ones explained above are probably the most valid since they directly affect the successful completion of Six Sigma implementation projects. Businesses that are skeptical about providing Six Sigma training should definitely consider these factors before making any further decisions.

Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution’s Six Sigma Online offers online six sigma training and certification classes for six sigma professionals including, lean six sigma, black belts, green belts, and yellow belts.