Tag Archives: marketing

Internet Marketing Success Depends On Your Ability To Solve Problems

What Contributes To Internet Marketing Success?

The successful internet marketers have quite a few key qualities that everybody is already aware of. This industry is tough, I’m not going to sugar coat this, and the people who are really committed to having success are going to reach their goals. There are too many people out there who are only interested in promoting hype-y flavor of the week type businesses and when they don’t have instant success they quit.

The ones who treat this like a true business and realize that they’re in this for the long haul rather than a quick buck, those people are the ones that are earning six and seven figures. To be apart of that group you have to dedicate yourself to your business and be willing to do whatever it takes to reach your goals. It sounds a little strange but problem solving is one of the biggest elements you need to have in order to really have internet marketing success, let me explain.

How Will Problem Solving Make You A Better Internet Marketer.

For most newbies and even some veterans of the internet marketing industry there are going to be some major hurdles to jump over. For most people, the fear of talking on the phone is a BIG one, when a first-time internet marketer tries to get on the phone 9 times out of 10 that phone is going to weigh about 150 lbs. For others it’s about being shy and not knowing how to have “posture” when they’re talking on the phone. For some it may be as simple as learning how to auto start a video on their website or blog.

The difference between the people who have success in network marketing and the ones who continue to let these hurdles prevent them from growing is huge. You have to be willing to face your problems head on and figure out a way to get through them so you can continue to grow. If you don’t know how to autoplay a video, stop looking for someone to tell you how to do and just go figure it out.

Solving these problems will give you a bigger headache if you don’t do anything about them. Most internet marketers stop when problems arise, especially when it comes to web 2.0, when they can’t generate leads, rather than trying something different they just quit.

Become a better problem solver and you’ll see your business begin to grow and grow.

How To Become A Better Problem Solver.

The answer to that question is simple, take action. If you’re afraid of getting on that phone and calling a lead, remember why you’re doing what you’re doing. Keep that in the front of your mind because you and I both know the more you do something the easier it’s going to become. Once you start calling leads or having leads call you it’s going to make things much easier and you’ll be able to continue to grow your business.

Same thing with technology, a lot of people come into this industry without knowing how to really use youtube or submit an article to ezine but there are plenty of youtube videos on how to do everything. If you really are serious about your business then you’ll happily go that extra mile to figure out how to do something that is holding you back from success.

Start taking massive action towards solving your problems and you will really begin to see not only your business grow but you’ll begin to grow as a person.

Vesone Dean is an internet marketing trainer who helps people to become better problem solvers in their business. For more training from Vesone visit his website at http://www.web20marketingtraining.com

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Marketing Goal – Set Marketing Goals To Build Your Business, And Your Confidence

Marketing Goal

Setting goals is challenging for many people when they’ve had more have at failing to achieve a goal, as opposed to they hold of winning achievement. Therefore, if the notion of setting goals makes you wince, relax and read on. You’ll discover a new way of setting goals that will inspire you. Marketing Goal

=> Set little goals at first: start small

Set small goals. Small goals are achievable, and they’re not intimidating. Setting small goals, and achieving them, gives you confidence. Each day you will improve your writing skills, and you will learn more about how to market.

Setting small goals applies whether you’re a beginner, or a pro.

1. Your first goal: Market — RIGHT NOW

Aim to market every day. Your marketing effort for the day may be simple: you may send a stay-in-touch email message to a client you haven’t spoken to for a month.

Maybe you spot a new potential market, and you send them a quick note, telling them something about your business, yourself, and your current clients.

If you’re just starting out, please don’t let this faze you. Play up your beginner’s status. People will help you if you give them the chance.

I fit my marketing in around whatever else I’m doing. I take my handheld computer with me when I’m out and about. If I’m stuck waiting in line at the Post Office, I spend the time downloading my email, and dashing off a quick note to a client I haven’t contacted this past month.

If I’m at the library, I browse through the business directories in the Reference section. This takes less than five minutes, and I always come away with at least five new agencies, or five new businesses to contact.

If you make marketing part of your everyday life, it doesn’t seem like such a chore. Nor do you get hung up on whether people respond to a email message, or a message you’ve left on their voice mail. People often don’t respond, unless they have work for you immediately. Marketing Goal

Here’s a funny/ tragic story. I was communicating with a prospective copywriting client, who owned a gardening center, in Perth, which is 5000 miles away, on the other side of Australia. I’d been chatting to and fro with him via email for about a year. He had plans to revamp the copy on his Web site, send out some news releases, and much more. Finally he sent me an email to tell me that he was going out of business. He couldn’t pay his staff or his suppliers. He’d been hoping his business would turn the corner, but it hadn’t.

Although I didn’t do any writing for him, I did form a relationship with him. This is the kind of relationship you need to form with as many potential clients as you can. Even if your prospect has no work for you right away, stay in touch. Contact them every month or two. Be interested in them and their business.

When they need whatever it is that you do, you’ll be the person they call. You’ll also find that your prospects will pass on your contact details to others — so communicate, a little and often. 🙂

2. Your second goal: Get known — promote

Many business owners are “hit and run” marketers. This procedure won’t help you to build a business. You’re selling to people, and people buy from those whom they know and trust.

This means that to sell to a market, you first need to become known to a market. Yes, you can get extremely lucky, and may make a sale the first time you contact a particular market. You can’t count on it happening every day, and depending on luck is no way to build a business. Marketing Goal

Send out a news release at least once a month. Get your name out there. Always want to have a successful life? Kick the LOSER out of your life by getting the Internet #1 Marketing Goal  Now!

Don’t be a loser anymore.

Start changing your life Right Now by learning from Asia’s #1 Wealth Creator Marketing Goal Program Now!

Network Marketing and MLM Goal Setting – Failing to Plan is Planning to Fail

A critical factor which determines your success in network marketing and MLM is goal setting. As the saying goes, failing to plan is planning to fail. This applies to every aspect in life and very much so in your network marketing business.

The secret key to network marketing and MLM goal setting is to be SMART, where:-

S = Specific

M = Measurable

A = Attainable

R = Realistic

T = Timely

When you take a far reaching goal and break it down to specific tasks, your goal setting becomes very clear and accurate about what you are going to do. When you measure your progress, you stay on track and reach your target dates within a timeframe. With that you will know for your self whether your goals are realistic and attainable.

In network marketing and MLM goal setting, you must also have a long-term goal and short-term goals. Your long-term goal is what you ultimately want to achieve. Whether it is to have a six figure income or to build an organization of 10,000 people, your long-term goal is the ultimate destination where you will be.

Your short-term goals on the other hand is ‘how’ you will achieve your long-term goal. This is where you devise a map in extreme detail and accuracy, where you break down your monthly goals into weekly goals and break down further your weekly goals into daily goals. You will need to figure out your daily marketing tasks and how many new prospects you need to generate in order to achieve your ultimate success.

Have your long-term goal to keep you motivated. Know that it is there and plan your daily marketing tasks to bring you closer to it. Focus, be consistent and persistent. Spend time on your network marketing and MLM goal setting. This will bring you a lot of clarity and aspiration to acquire your ultimate success.

Elle Wong is a Network Marketing Success Mentor and Leads Generation Expert. “Wanna Learn the Insider Secrets to Easily EXPLODE Your Business within the Next 29 Days?” Grab Your F.REE Report Now! For a limited time only: http://www.LeadsAttractionSystem.com

The Kaizen Marketing System

In Japanese, Kaizen means constant and never ending incremental improvement.  The Kaizen Marketing System is based on this principle as it is a step-by-step formula that seeks incremental increases in multiple areas of your business.  How to get free publicity through radio, newspaper and TV, how to get free products, money and marketing support from your suppliers, how to make powerful offers to instantly attract new customers to your business and the best way to get tons of referrals and keep generating more are some of the discoveries The Kaizen Marketing System claims to offer.

Unlike some marketing systems that merely give a person advice and that’s where the buck stops The Kaizen Marketing System actually provides a formula and system together with worksheets that has to be completed in order to ensure that action has actually been taken by a business owner.  The system thereby prevents a common phenomenon where business owners has millions of ideas but seizes to implement them because there is a lack of action.  It’s a question of being taught what to do but no being shown what to do.  The ability to implement powerful strategies on a routine basis is one of the fundamentals of the system.

The creator of this system is Alexi Neocleous, a business growth specialist and professional ad writer.  Whilst giving a client business marketing advice and putting everything on paper he realized the need for a marketing formula that any business can follow step-by-step and that led to the creation of The Kaizen Marketing System.  Some areas of marketing that is not included in the system are Copywriting, Bartering, Telemarketing, Sales Presentations and Licensing.  The Kaizen Marketing System is built on the foundation of 6 key, virtually infallible marketing and business growth secrets.

The Kaizen Marketing System does not provide the solution to all business problems as no system has all the answers but the pro active approach of the system makes it unique.

 (c) Make Easy Money Directory 2009

Interested in the online money making industry. Writes articles and reviews on the subject and products. http://www.make-easy-money-directory.com info@make-easy-money-directory.com

Taking on the “battle” of Strategic Marketing: 6 Steps to Developing a Strategic Marketing Plan That Works!

Taking on the “Battle” of Strategic Marketing: 6 Steps to developing a Strategic Marketing Plan that works!

Marla Cooper is a Senior Associate and Strategic Marketing professional at Bloom Consulting, Inc., specialists in nonprofit fundraising, strategic planning, marketing and leadership development.

Why is it that I’m often met with those glazed stares when I’m brought in as a Strategic Marketing Consultant and I ask to see an organization’s “Communications Plan”. This should be as basic to any organization as an Operating Budget and yet it seldom exists as a comprehensive, integrated and well thought out document. Why is this so often neglected by organizations when it is clearly so key to success in today’s competitive and dynamic marketplace? Possibly because there are many misconceptions about what a Strategic Marketing Plan is and what is should do.

Before exploring the steps to developing a Strategic Marketing Plan, let’s first determine exactly what it means. The term “strategy” is rooted in military tradition. According to Webster’s Dictionary, a “strategy” is defined as “the science and art of military command exercised to meet the enemy in combat under advantageous conditions”. The Random House Dictionary of the English Language defines the same term as “the science or art of combining and employing the means of war in planning and directing large military movements and operations.” “Marketing” is then defined by Webster’s as “the act of selling or purchasing in a market”, while Random House explains marketing as “the act of buying or selling in a market.”

Therefore, if you combine both of these terms to explain “Strategic Marketing” you arrive at “waging war to sell in the market”. It’s no wonder we have come to describe our marketing activities as “Campaigns” and engage in “Guerilla Marketing”!

I like to take a more peaceful approach to Strategic Marketing which can be viewed more as the art of influencing people. In the world of Non-Profit Organizations, this “influence” takes the form of convincing potential donors and members to identify with your organization enough and align themselves with your mission to the extent that they will “buy in” by giving money and/or paying for membership. If you are thinking, “we have a marketing program that does this”, I would encourage you to ask these questions:

1. Is your organization currently raising the funds it needs?

2. If no, are those you solicit capable to providing these funds?

3. If yes, why isn’t your organization reaching its goals?

The answers to these questions can be twofold. If your organization is aware of what potential donors and/or members want but you’re not able to currently offer it, your organization must enhance your offerings to address this need.

If your organization isn’t quite sure what potential donors and/or members want, or you’re just not sure why your message isn’t compelling enough to get results, the solution is to know your audience better.

To both of these points, a Strategic Marketing Study and Plan is the way to address the situation. It may seem ominous if you’re not a Marketing Professional, but by following a series of disciplined of steps, your organization can develop a Strategic Marketing Road Map that can get you where you need to go.

Step #1: Form a Marketing Committee

Your organization most likely has some type of marketing or communications committee. Keep this committee small since the work and direction generated by this group needs to be clear, concise and on target. Marketing by consensus, while necessary at times, can provide for weak and confusing messages in your advertising and marketing activities that speak to internal perceptions instead of real needs in the marketplace.

Step #2: Set the Goals of your Committee

Keep this to a short list with a timeline to expand your goals based on how the marketing is going. Taking on too much at once can derail the entire process. A singular focus and mission to start with can give your committee cohesiveness and some early successes that will provide the momentum to go forward.

Step #3: Do your research

The committee may think they know what current and potential donors and/or members feel about your organization and what motivates them. However, organization boards and leadership can become very insular without even realizing it. It is of the utmost importance to stay current and aware of what those less involved and connected to your organization perceive about your organization and what they value about their mission. The only true way to know this is to ask. This doesn’t need to be a long and involved or expensive process. It can be as simple as 5 committee members contacting 5 to 10 individuals each and asking a series of well thought out questions. It is important that those interviewed represent a cross section of all those that will be targeted by any marketing efforts. This step is very important since all that follows will be based on what is learned during this process. Take it seriously.

In addition, with the internet we have access to an abundance of good information and research done by others. Committee members need to take on the responsibility of researching information and data available regarding your competitors, your market, your industry, your target audience and current trends. Much can be learned from simply borrowing from others who have often spent a great deal of time and money to learn just want you want to know. Become adept at on-line research and you’ll be surprised at what’s out there if you just look!

Step #4: Establish your Mission and Vision

If your organization has a Mission and Vision Statement it needs to be carefully reevaluated based on your learning from the research. If your organization does not currently have an approved Mission or Vision Statement go no further until this step is completed. Everything that your organization does or is should be reflected in these statements. It should guide every activity and every communication and be used in evaluating both professional staff and volunteers be they board members or not.

A Vision Statement inspires by articulating the future of an organization. A Mission Statement controls and clarifies what an organization does right now. It’s important that neither of these be an “Alphabet Soup” of all the elements that all the key players think are important for an organization to be. It needs to be practical and reflect reality. Clear and concise Mission and Vision Statements should contain at most 3 to 5 elements that live within the organization and be the standard by which all initiatives and standards are evaluated. If it is too broad it will be meaningless and if it is too narrow it will not inspire.

Step #5: Develop your Strategic Marketing Plan

Based on the above steps, your committee should now have a clear understanding and direction and can develop a Strategic Marketing Plan that details the following:

Ø Who is your target audience: what population or individuals provide the best chance for your organization to reach its goals?

Ø What is your message: based on your Mission/Vision statement what do you want to communicate the target audience? What is it about you that is unique and compelling and allows you to deliver on your mission?

Ø How to communicate your message: based on your target audience what is the best way to reach them?

Step #6: Execute your Strategic Marketing Plan

Here are some helpful hints that will enhance your Marketing Plan and ensure it has the best chance of succeeding.

Ø Give specific responsibilities to committee members, staff and volunteers for specific elements of the Plan. Create ownership of the Plan among individuals so it’s not the “Committee’s Plan” but individuals have a stake in it as well.

Ø Track your results. Every marketing or programming initiative or effort undertaken as a result of this plan should be tracked to know what is working and what is not.

Ø Make sure your organization can deliver on your message. If you are highlighting new programs or features of your organization in your marketing, be absolutely certain all aspects are ready and available before going with the communications. Remember, you never get a second chance to make a first impression! If someone is attracted to your organization because of something they saw or read and come to find out it’s not as they thought, you’ve lost a donor or member and will have an exceedingly difficult time getting them to reconsider.

Ø Build on your strengths and minimize your weaknesses. Make sure all marketing activities highlight what your organization does best and excels at.

Be bold and provide leadership. In almost all cases, some form of marketing is better than none. Get your organization out there and make sure it has the exposure it needs. In closing, I’ll pay homage to the military origins of my profession as a Strategic Marketing Professional by urging you to “Get out there and market them before they market you!”

Contact Marla Cooper, Bloom Consulting, Inc. (610) 348-4035 or marlacooper@bloomconsultinginc.com

Having risen through the ranks in the for-profit, corporate world for nearly 20 years, Marla has honed her skills as a marketing professional in a competitive, dynamic and demanding environment. While working at top advertising agencies early in her career, she learned to use communications to sell ideas, services and products of all kinds. With a mid-career move to the “client side,” Marla developed an expertise in conducting and interpreting market research and trends to build awareness, impact perceptions and create demand. At Bloom Consulting, she puts her experience to work for nonprofit clients, developing marketing and communications strategies that produce immediate and quantifiable results.