You Can be Great If You Really Want To

If you’ve ever been in conversation with somebody, and you wanted them to do something, or feel something, or think something, then this article is for you. Here I’ll show you some easy steps that you can take to easily and quickly influence others to your way of thinking. These ways are very powerful, and have been used by some of top salespeople, politicians and persuaders throughout human history.

Right off the bat, you need to develop rapport. Rapport is that feeling you get when you feel a deep connection with somebody. Like when you first meet this person, and you feel like you share a lot of things in common. Just be relaxed, be yourself, and look for similarities between you and the person you are trying to persuade.

Next is to elicit criteria. Criteria are things that they think are important about something. Like if they are buying a TV, it may be important to them that it be a particular dimension.

The more non-specific their criteria are, the easier it will be for you to leverage it. If they want to by a Sony, and all you have are Zenith’s then you’ll have a hard time selling them.

If their criteria are fuzzy, then it’s much easier to persuade them. Vague words like, happiness, security, entertainment, pleasure are much easier to fulfill than a specific brand and model number.

When you have a few vague words that are important to them, you are ready to go to work. Just convince them that by doing what you want them to do, they will fulfill all or part of their criteria.

This is best done indirectly, because if you use the direct approach you will sound too much like a salesperson.

For example, if they want to feel popular, and you are selling them a car, you can tell a story about somebody just like them who bought the same car, and he became really popular after he bought the car. Let your potential client connect the dots. The longer and more roundabout you tell the story, the better.

The more criteria words you get, the better. And the longer you spread out the conversation, the better. Just take your time, there’s no rush.

You might start to elicit his or her criteria conversationally, and then talk about something completely different, then tell a story about how a previous client fulfilled their criteria through your product. Then talk about more things not related, and then slowly fill each criteria on by one.

This is pretty easy once you get the hang of it, and the more you practice, the better you’ll get. By the time you finish talking to them, they’ll be virtually on their knees begging to do what you want them to.

Of course, make sure you don’t persuade them to do something against their interests, like buy a sports car for a family of eight. When you use this with their best interests in mind, you can create a lot of happiness in people..

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Getting online is an accomplishment but if your online presence looks just like everyone else you tend to blend in. In your website design you want to stand out in an upbeat and positive way. Get the attention your site deserves and make the smart decision in choosing custom website design. Your online presence is not something you want to go cheap on.

Just as you know your business is how a web designer feels about theirs. They are trained to have a visual eye and know what a site needs to get noticed online. This is the time to call in a pro who knows that your site needs to be original and innovative.

This is the investment in the look and feel of your business and its online presence. There are many reasons more than this for your benefit and why you should consider a custom website design for you.

Competition: Every day you are online as a business you are in competition for business from other companies that provide the same or close to the same services. You are in competition for their attention from other company’s online presence. For this reason your website needs to be eye catching and informational.

Communication: The content in your site needs to relay information effectively and directly yet still be engaging. With this you site needs to flow visually as well as be informational. The site needs to load quickly to not lose the viewer and have appeal as it effectively communicate what you are trying to sell or promote.

Professionalism: You do not want a site that looks like you made it yourself. You need a site that represents the professional that you are. In doing so, it will need to look sharp and refined in a creative way.

Branding: The website that you have built needs to represent the focus and overall look of your company. In doing so you need to ensure that your brand in recognizable and stands out. In doing so the planning of branding for your company is vital. The look, the vibe and the colors that represent you are extremely important.

Creativity: Let’s not get too serious. Whatever your business is you need to represent yourself with all of the above in a creative way. This will enable you to stand out above the competition, communicate your professionalism and brand who you are. Using technology in a fun and creative way will do all of this. A web designer has the skills to get you to that level.

If you want to get serious about your online presence then you need to think seriously about your website design. You may have ideas but let a professional take your ideas to the next level. Trust their creativity with your vision. You can find many designers online and see sample of their work.

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The Question: “How can we afford to “Go Green?” The Answer: “You can’t afford not to!”

As companies and institutions everywhere are asking, “How can we afford to go green?” Others have learned that the real question should be, “How can we afford not to?” Between the savings from energy efficiency, government incentives, rebates and well structured financing and lease options, energy projects can be excellent investments rather than daunting expenses.

By taking a carefully planned “whole facility” approach, companies can target both the “low-hanging fruit” (such as lighting upgrades and maintenance solutions) and a combination of other equally significant and cost effective solutions (such as available technologies to improve the efficiency of HVAC, refrigeration, equipment loads, etc) to achieve substantial returns. The efficiency gained across multiple load categories will amass to very significant reductions in overall energy consumption and costs. Often, these savings can help to fund more expensive, longer term solutions. Experts all agree that increasing energy efficiency is the most important and financially prudent step any business can take in “going green”. By reducing demand and consumption first, the scope and cost of secondary phases (such as adding renewable energy sources) can be better controlled.

Many government and utility programs have been designed to reward companies following just such an approach. For example, New Jersey’s Pay for Performance program returns up to 100% of the money spent for design and 50% of the money spent for implementation which significantly reduces payback time and increases R.O.I.

Furthermore, equipment lease or rental agreements can be used to eliminate out of pocket and capital expenditure costs and immediately enrich cash flow. Structured properly, these agreements cover the entire project cost and have such low monthly costs that they are off-set by the savings. In other words, the monthly energy savings outpace the monthly lease payments creating additional, immediate, unexpected cash flow and profit for the facility.

In addition to cost concerns, companies are often interested in knowing how energy reduction programs will affect their operations. A professional, well designed system should improve lighting quality, enhance occupant and employee comfort, reduce wear and tear on system components and improve equipment performance.

So again, the answer is, “You can’t afford not to go green”.

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