You Can be Great If You Really Want To

When an author or expert is seeking publicity and promotion for their book or business in media outlets such as TV, print, newspapers, magazine and online you will need the tools of the trade. The media would like to know right away the most important information about you that will help them learn all about you. Start off with your education, credentials, affiliations and academic achievements.

2. Be sure to include a listing of all of the books you have written along with the names. Also include your special reports, paper or studies that you have taken part in and note any influential affiliations. 3. Make of list of your primary topics of expertise along with your sub-topic to present a well-rounded and overall view of your entire knowledge and areas where you are considered an expert. 4. If you have been working in your area for many years, this further establishes your positioning so include how many years of experience you have.

6. Appearing on radio shows, TV shows or being the author or quoted expert is media such as newspapers, magazines or been showcased online, now is the time to add it into your bio. Media is a powerful positioning tool and list your media appearances. You can include the name of any exceptionally well-known media but only include the top media. You can get into more detail on your website in an expanded bio. 7. Keep your media bio focused without distraction. Personal information such as where you were born, your hobbies should not be in your media bio unless it supports your overall subject matter. You can add more personal info on your website, if you like.

8. Information has to be absolutely accurate, up to date, and easily verifiable as the media has resources to check out your information. 9. Be sure the bio on your website is exactly the same and consistent with the bio that you are presenting to the media. You can always offer an expanded version on your website. However, you should not be inconsistent with your bio. You can certainly have other info on your website but the bio must remain consistent with the one you present to the media.

10. Finally, remember the purpose of your author or expert bio is to give the media a summary of you and your expertise so they can decide if you are the right expert for their TV shows, radio show, newspaper or magazine article or online media. Be sure to get high quality headshot of yourself as often the media will ask for a picture of you to include in the article. Get a professional photo created for you. Do not use a quick snapshot of you at the part throwing a frisbee for your professional media photo as this many not create the right picture in the minds of the media or those booking you.

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Employee motivation programs – more than likely you have know of them, however if you are not implementing them inside your small business, you are making a dangerous mistake. You see, while you will observe that these reward programs will require a monetary investment on your part, they might bring you incredible returns in the extended run. From incentives to unique prize giveaways, there are so many numerous ideas that you might get your own employee motivation program started and here are a few of the best reasons to do so.

Reason #1 – Increase Your Sales – One of the major reasons that incentives work for businesses is because they might assist you to boost your sales. There are days inside businesses that even your greatest salespeople may well be experiencing a moment of decreased sales. Now, if you are approaching into the 3rd or 4th quarter and sales have been down, associate motivation programs may perhaps be just the way to start improving your sales, bringing your associates out of a slump.

Reason #2 – Boost Employee Productivity – One more reason that employee motivation programs work is since they might assist you to increase employee productivity. Implementing programs, such as holiday incentives, can assist to push the run of the mill achievers inside your small business to amplify their performance. As you observe common achievers start to drive towards these rewards, You will notice that your overall associate productivity will start to increase, that leads to extra cash for your small business.

Reason #3 – Enlighten Your Company’s Customer Service – Customer service is essential to the achievement of every small business. First impressions are so critical, and customers base base their judgment of your small business based on your associates. Implementing employee motivation programs is a interesting way that you can enlighten your organizations customer service in a upbeat manner, increasing sales and returning customers repeatedly.

Reason #4 – Employee Motivation – Finally, you will uncover that implementing employee motivation programs additionally helps to intensify employee motivation as well, which is imperative. Employees who are not driven do not perform well, however visualize how you may possibly strengthen the drive of your employees by offering vacation incentives or some different type of reward to them. These programs assist to keep associates on top of their game and also serve as encouragement for remarkable performance.

As you can envision, there are numerous examples that incentives can work for your small business, and there are numerous advantages that you can enjoy as a small business. Employee motivation programs are an investment that you just will not lose. You will grow sales, improve employee productivity, enlighten your customer service, and motivate your employees to perform. All of those advantages lead to profit and accomplishment, which are two things your small business just can not live without!

It’s definitely easy to see that a employee motivation programs are a great choice when you’re longing motivate your employees with a employee motivation program you can motivate your employees today without having to spend a huge amount of money.

Buyer Beware – Using Power Factor Correction and Transient Voltage Surge Suppression to Reduce Energy Costs.

Today’s energy conscious climate has motivated many to do what they can to become more efficient and conserve energy and money. Unfortunately this same climate has prompted others to take advantage of unsuspecting consumers’ wishes to save energy and reduce expenses.

Companies that tout power factor improvement (kVAR correction) and transient voltage suppression are a good example of this bad trend. Lately we are seeing more and more of these companies cropping up and feel it is time to set the record straight.

First, transient voltage surge suppression (TVSS) plays a valuable role in improving power quality to protect sensitive equipment inside a facility. However, TVSS does not save energy. TVSS’s are only active a tiny fraction of a second to protect against voltage surges which only last for less than a millisecond. To actually reduce energy consumption the TVSS would need to actually cut power consumption for an extended period of time which is not what they are designed to do. Again, TVSS is important to protect sensitive electrical equipment but buyers should avoid vendors promising, or even guaranteeing, that they will reduce energy consumption.

Now what about vendors who claim that improving power factor will save 15% or 20% or 30% of energy consumption and corresponding cost? This one is a little trickier.

For residential applications, power factor does nothing to save energy because the typical home already has an average power factor of about 0.97 which is almost the perfect power factor of 1 or unity. In addition, the device (called a capacitor) is placed at the main circuit breaker. According to IEEE 5.5.3.3 capacitors must be situated at or near the respective inductive loads to reduce power system losses by reducing heat and distribution losses known as I2R losses.

So what about commercial and industrial facilities using power factor correction to reduce energy costs? It is perfectly appropriate for a company that is incurring penalties or a kVA billing structure from the utility company to improve the facility’s overall power factor by employing a capacitor bank at the main service entrance or individual capacitors at or near the respective motor loads. Doing so will eliminate the power factor penalties and/or reduce the kVA demand charges on the utility bill which can save significant money and provide a significant ROI on the investment.

But what about power factor correction reducing kWh consumption? IEEE also tells us that I2R losses only account for 2 to 5% of the total load in a facility. Simple math tells us that it would be against the laws of physics to get the 15% to 30% energy reduction claimed by some vendors. Think about it. Even if your facility had 5% distribution losses and you could correct 100% of the problem via power factor correction at every load (which can’t be done) you would still only save 5% at the most. No where near the claims of some capacitor vendors and manufacturers.

All that said, power factor correction when done properly will eliminate utility penalties and kVA demand charges, improve facility power quality, increase electrical system capacity, and save a little energy when applied to the appropriate motor loads.

So make an investment in transient voltage surge suppression and power factor correction when appropriate and necessary. But caveat emptor!

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